MacAddict To Become MacLife Magazine
December 14, 2006
MacAddict, Future US Inc.’s leading independent magazine devoted to today’s passionate Mac users, will become Mac|Life beginning with the February 2007 issue on stands January 9th. The change is a result of the market’s evolution from a niche community of Mac “addicts” to one that includes all Apple technology users.
With the transition to Mac|Life, the magazine will be the sole publication to speak to larger audience of Apple users and whose mission, voice and aesthetics communicate and celebrate what Apple represents: breathtaking design and productivity in harmony with creativity. The redesigned Mac|Life offers more pages, larger size, and higher quality paper. Even the tag line — “Create. Share. Enjoy.” — has changed to make a direct statement of what the magazine’s content allows readers to do with their Mac products. In lieu of its traditional CD supplement, the disc’s applications and bonus content will be available online at http://www.maclife.com, going live in early January.
Written for both new and veteran users, Mac|Life will continue providing exclusive, authoritative information and advice for readers who want to get the most out of their Macs, iPods and third-party hardware, software and services. The magazine will also deliver informative feature articles showcasing the latest hardware and software, an expanded “how-to” section and candid reviews of the latest gear.